At Primonovo our purpose is to transform the thinking and behaviours of
leaders today to build the organisations for tomorrow

At Primonovo our purpose is to transform the thinking and behaviours of
leaders today to build the organisations for tomorrow

How We Transform Thinking

  • We focus on identity and personal purpose – the ‘Who Am I?’ to ensure authentic leadership at its best
  • We challenge embedded beliefs and habitual patterns of thinking to optimise for the current environment
  • We share the latest neuroscience so leaders can improve mental agility, focus, decision-making and resilience

How We Transform Behaviours

  • We encourage leaders to revisit their everyday choices – so they continue to be the best decisions
  • We show participants new tools for practical application to day-to-day work challenges
  • We generate a high level of energy, interaction, participation and commitment in the room (virtual or otherwise!)

The pace and unpredictability of change means organisations today must operate very differently to stay ahead. It is the leaders, individually and collectively, who decide how this happens. We, the Primonovo team, are behavioural catalysts working to develop leaders who are authentic, agile and adventurous in order to build the organisations of tomorrow. 


Authentic Leaders

  • Have a strong leadership identity and narrative
  • Mindfully connect with head, heart and gut to shape thinking
  • Build genuine, open and trusted relationships

Agile Leaders

  • Adapt their leadership style to draw out team capability
  • Have a growth mindset and view change as an opportunity
  • Respond rapidly to fast-moving environmental influences

Adventurous Leaders

  • Are future-focused and explore global trends
  • Foster a culture of innovation, creativity and entrepreneurship
  • Are bold and take calculated risks to push beyond existing boundaries

Inside Out

We start on the inside, which means working with mental, emotional and physical processes and energies, drawing on the latest neuroscience research to reinforce learning.  We ensure that every person we work with takes accountability for the personal change necessary to enhance their performance. Indeed, Primonovo means  ‘I Change First’.

Outside In

Our team have extensive commercial experience. We know what it feels like to be in business and understand what it takes to develop and sustain peak performance in our highly complex, global environment. This means that we connect quickly with clients and make an immediate impact to ensure visibly enhanced performance.

Established in 2008

10,000 Participants

100 Organisations

75 Countries

20 Consultants

400 years Combined Expertise